People resist loss, not change
So much is written about why employees resist change. Yet it takes little time to find research supporting the concept that resistance is an interpretation of the situation from the eyes of the change agent. In fact, most people recognize that change is inevitable - a reality of life.
What people might resist is loss - loss of status, loss of certainty, loss of control, etc. Or perhaps they are mistrustful - whether of the message or the messenger.
What will the change agent see when they expect resistance to change? What will they miss when they focus their efforts on overcoming resistance to change?